If you’re uploading your podcast to YouTube but not seeing the views you expected, you’re not alone. YouTube podcast growth is possible, but with so much content competing for attention, standing out requires more than just hitting “upload.” To grow your audience, you need to work with YouTube’s algorithm, not against it.
1. Nail your titles and descriptions for YouTube podcast growth
Your title and description are the first things potential listeners see – and they help YouTube understand what your content is about. Use clear, compelling titles with relevant keywords (like “NFL Week 3 Predictions” instead of just “Week 3”). In the description, include a short summary, relevant keywords, and timestamps to help viewers navigate your content.
2. Thumbnails matter more than you think
A great thumbnail can be the difference between someone clicking on your podcast or scrolling past. Use high-contrast images, bold text, and expressive faces if possible. Avoid clutter and make sure it’s easy to read, even on a small screen. Canva is a great tool to use to accomplish this.
3. Use chapters and timestamps to boost YouTube podcast growth
YouTube rewards content that keeps viewers engaged. Adding timestamps (e.g., “00:45 – Best Betting Tips for This Week”) helps users jump to key sections, increasing watch time and retention – two important ranking factors.
4. Optimise for watch time
The longer people watch your content, the better YouTube ranks it. So, keep intros short and engaging, use visuals to break up long monologues, and consider adding b-roll or images to maintain interest. Encouraging viewers to stay until the end with a teaser or question also helps.
5. Encourage engagement
Likes, comments, and shares signal to YouTube that your content is valuable. Ask viewers to leave their thoughts, answer a poll, or drop their favourite moment in the comments. Engaging with your audience keeps them coming back and boosts visibility.
Make YouTube work for you
Growing a podcast on YouTube takes strategy, but the effort pays off. If you need help editing, optimising, or managing your uploads, Podcast Magician can handle the technical side so you can focus on creating great content. Get in touch today!