If you’re a podcaster, there’s a good chance your audience is already on YouTube. Whether they’re tuning into interviews on This Past Weekend w/ Theo Von or going for informative and educational content like Stuff You Should Know, one thing is clear: the YouTube podcast scene is bigger than ever.
And the numbers prove it. Over 1 billion people watch podcast content on YouTube every month. This makes it the most-used platform for podcast consumption in the U.S. It’s where fans discover new shows, revisit old favourites, and engage with content in a way that audio-only platforms simply can’t match.
Why YouTube podcast growth is changing the game
Podcasts with video aren’t just a passing trend – they’re the future. YouTube’s algorithm helps surface new content, making it easier for potential listeners to find your show. Plus, with podcast playlists, dedicated podcast pages, and the ability to watch on any device (including TVs), the YouTube podcast audience is growing faster than ever.
Monetisation is also a game-changer. More podcasters are now part of the YouTube Partner Program, allowing them to earn ad revenue from their content. YouTube provides a built-in system that rewards creators as their audience grows. This makes it easier for podcasters to turn their content into a sustainable source of income. But also reach a wider, engaged audience at the same time.
What this means for your podcast
If you’re not already leveraging YouTube, now is the time to start. Whether you record full video episodes or simply upload high-quality audio with engaging visuals, you’ll be tapping into a massive audience that’s actively looking for new shows.
The only problem? Editing video, creating thumbnails, and optimising uploads can be time-consuming. That’s where we come in. We handle the entire post-production process – polishing your videos, adding captions, designing eye-catching thumbnails, and also ensuring your podcast looks professional on YouTube. You focus on creating great content. We handle the rest. Let’s make your podcast shine on YouTube – get in touch today!