You may be wondering: What is a podcast, and how can it help my business?
A podcast is essentially a recorded audio or video talk show. The difference between a podcast and just any regular recording is the fact that the podcast is available to the audience via a subscription service. That means you don’t need to visit a certain website to listen to a new episode. Instead, using software (the most popular being Apple Podcasts and Spotify), you get informed about it directly. Once you notice a new episode, you can download it to your computer or smartphone and listen to it whenever you have the time.
Podcast topics are endless. I think there probably is a podcast on every topic you can think of. Some are educational and informative; others are more casual and fun. The podcast hosts are the creators of their content and can offer the audience an amazing listening experience.
Podcasts can be hosted by one or more hosts. Interviews can have guests from the field of interest, and they share their experiences. Solo episodes feature the host reflecting on or discussing a topic.
Podcasts can be daily, weekly or bi-weekly, etc. It is up to the host to decide how often they want to release new episodes. They, generally, provide regular content i.e. follow a certain rhythm.
Why are podcasts so popular?
Now that you know the answer to the question ”what is a podcast”, let’s see why they are so popular.
They are easy-to-access media. You can enjoy them while doing other activities, like commuting, jogging, or walking the dog. You can even listen while driving, etc. Sitting and watching TV at a specific time of day is clearly impractical and less appealing than listening to content that interests you. Add to that the easiness of getting your hands on the content you like, and it certainly is a winner.
What is a podcast advantage that’s relevant for business owners?
One advantage of podcasting is that anyone can become a podcaster. That’s why they have become the go-to media for many people and companies. They fall into the organic marketing content category. And they’re evergreen content!
Podcasts can be simple and informal, and they are very budget-friendly. On the other hand, they can be professionally done with opening and closing music, an introduction, sound effects, and commercials. Professional podcasts are more pleasant to listen to as they resemble conventional media formats. A podcast editor takes care of every aspect of how the podcast episode sounds.
What is a podcast? It’s your chance to conquer the world…
Another important thing about podcasts is that they are your door to the world. You’d be reaching much more than your local audience. Breaking into the audience circles that consume content in audio or video format is what it’s all about.
A quality podcast in terms of content and presentation can easily become a popular podcast. Content is paramount, but I’d say that the presentation (sound quality) is high up on the scale, too. If the sound is bad and it is irritating to the ears, no matter how brilliant the content is, it all ends as a failure, and your door to the world automatically closes.
Are you thinking of creating a podcast? Do you feel like you need support to get things going? Drop us a message. We’d be glad to hear from you.