Maybe you’ve heard about this or maybe not, but … did you know that you can use your podcast content for SEO of your website?
Yes, it’s actually a no-brainer when you think about it. But the question is … have you thought about it?
If you’re a newbie to the online world, SEO stands for search engine optimization which is basically increasing your chances of being found on Google. You can read a bit more about it here.
Now, on to our topic – to see how a podcast helps your website search engine optimization. And to convince you to start a podcast if you’re on the fence about it.
Podcast content for SEO explained
The thing is that your podcast is most definitely going to reflect what you do as a business, if not, be an integral part of your marketing. (If you’re not using podcasting for business, you may be missing out quite a lot.) So, as it does provide content for your social media accounts and newsletters, it can also provide content for your website. So let’s dive into the how your podcast can enhance your website’s online visibility.
Why podcasts are great for SEO
There are many reasons in favor of podcast content for SEO. That’s why, we’re going to make a short list to explain how each of these things helps you rank higher in searches.
- Fresh and relevant content: Search engines favor websites that regularly update their content. This is why publishing podcast episodes along with supplementary materials like show notes, transcriptions, or blogs keeps your website fresh and active at all times.
- Long-tail keywords: Podcast topics will often target niche subjects, which naturally lend themselves to long-tail keywords. Using these long-tail keywords into your website’s content can boost your rankings.
- Backlinks: A well-produced podcast may attract backlinks from other websites that reference your episodes. Backlinks give your website’s authority a big boost.
- Brand authority: This is somewhat related to the previous point – podcasts allow you to showcase your expertise. As you become a trusted voice in your field, search engines recognize the value of your content.
How to use podcast content for SEO
So, having understood why podcasts are great for your SEO, it’s now time to talk about how to actually do it. (Remember, you want to use all of your podcast content potential to enhance website visibility.)
1. Create a dedicated podcast page
Make it clear from the moment the visitor steps onto your website that there’s a podcast. Include the podcast page on your website menu.
How does this help? Well, all of the information you publish (like episode titles, descriptions, and/or transcriptions) will become part of your site’s indexed content.
Naturally, you’ll want to also include a media player for easy listening because it improves user experience. There is an embed player option for each episode you publish on your podcast platform.
2. Write good show notes
Another way to use podcast content for SEO is by utilizing podcast show notes. These are your episode summaries in which you’ll highlight key points and takeaways and also list any helpful resources (Hello, crosslinking!). Notice what I’ve done with the link to show notes above. I’m directing you to our show notes services page – and that’s a perfect example of crosslinking.
Show notes are also perfect for integrating relevant keywords naturally and increasing discoverability.
3. Publish episode transcriptions
You can also opt for transcribing your podcast episodes into text if you wanted to use this kind of podcast content for SEO. Apart from being loaded with your relevant keywords and being excellent for SEO, they are also a great way to make your conent more accessible.
4. Embed your episodes in your blogs
You can also use your podcast content for blog inspo. For example, if your podcast is about strategies to get more leads, write a blog post that expands on it. Also, use the embedded media player in the blog so readers can listen too.
By doing this, you’ll have more fresh and relevant conent for your website, and you’ll also cater to different content consumer types – you’d have text, and audio and/or video.
6. Social media backlinks
Sharing your podcast episodes on social media platforms can generate backlinks and drive traffic to your site. Optimize your posts with relevant hashtags, keywords, and a link to your podcast page on the website.
Final Thoughts
Using podcast content for SEO is a win-win. It’s an effective way to repurpose content while simultaneously improving your website’s visibility. With the right strategies, your podcast can become that one thing that reigns your digital marketing.
Ready to take your podcast content to the next level? Start today by creating a content strategy that boosts your SEO. All your efforts need to go into your website because it is the only business portfolio that you own (quite different from your social media accounts because they can be shut down and you might lose all the marketing effort you’ve put into them).
If you need help with podcast content for SEO, you can always get in touch with us. We’d be happy to help yet another client with their podcast needs.